Privacy Policy

Your privacy matters to us. This page explains how Eat Well ABQ and our website platform collect, use, process, and protect information when you visit our website, place an order, book a class, or contact us.

Last updated: June 15, 2026

Eat Well operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience. These are referred to in this policy as the “Services.” Eat Well is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, book a class, complete another transaction, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

We use your information to run the bakery, classes, and website.

Eat Well ABQ collects information when you visit our website, place an order, book a class, submit a form, contact us, or interact with our online store. We use that information to process orders, provide services, communicate with customers, improve our website, and operate our business.

Personal information we collect or process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including payment card information, payment confirmation, transaction details, form of payment, and other payment details.
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including items you view, add to cart, purchase, return, exchange, cancel, or interact with.
• Communications with us, including information you include when sending a customer support inquiry, class question, private event request, or other message.
• Device information including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you navigate the website.

Personal information sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, place an order, book a class, contact us, or otherwise provide your personal information.
• Automatically through the Services, including from your device when you use our products, services, website, cookies, pixels, and similar technologies.
• From our service providers, including when we engage them to enable technology, checkout, analytics, communication, fulfillment, or other operations.
• From partners or other third parties where permitted by law.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, tailor, and improve the Services. We use your personal information to provide the Services, process payments, fulfill orders, remember preferences, send account or order notifications, process purchases, returns, exchanges or other transactions, create and manage accounts, arrange shipping or pickup, enable reviews, and create a more customized shopping experience.

Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending promotional communications by email, text message, or postal mail, and showing online advertisements for products, services, classes, events, or bakery offerings.

Security and fraud prevention. We use your personal information to authenticate accounts, provide a secure payment and shopping experience, detect or investigate fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure the Services.

Communicating with you. We use your personal information to provide customer support, respond to questions, confirm orders, coordinate class bookings, support private events, and maintain our business relationship with you.

Legal reasons. We may use your personal information to comply with applicable law, respond to valid legal process, participate in legal proceedings, enforce our terms or policies, and protect our rights, customers, business, and Services.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• With business and marketing partners to provide marketing services and advertise to you.
• When you direct, request, or consent to our disclosure of certain information, such as to ship or fulfill products or through your use of social media widgets or integrations.
• With affiliates or otherwise within our corporate group where applicable.
• In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, respond to subpoenas or similar requests, enforce terms or policies, and protect or defend the Services, our rights, or the rights of users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

To help protect, grow, and improve our business, we may use Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify. In these circumstances, Shopify may be responsible for processing certain personal information, including responding to certain requests to exercise your rights.

To learn more about how Shopify uses your personal information and any rights you may have, visit Shopify’s Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We are not responsible for the privacy, security, accuracy, completeness, or reliability of information found on third-party sites.

Children’s data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined in applicable law, personal information of individuals under 16 years of age.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

• Right to access or know the personal information we hold about you.
• Right to request deletion of personal information we maintain about you.
• Right to request correction of inaccurate personal information we maintain about you.
• Right to portability, where applicable.
• Right to opt out of sale or sharing for targeted advertising, where applicable.
• Right to manage communication preferences and opt out of promotional emails where available.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing requests, as permitted or required by applicable law. You may designate an authorized agent where allowed by law, but we may require proof of authorization and direct identity verification. We will respond to requests in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision or lodge your complaint with your local data protection authority.

International transfers

Please note that we may transfer, store, and process your personal information outside the country where you live. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms where required, such as the European Commission’s Standard Contractual Clauses or equivalent transfer mechanisms.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Need help with your information?

If you have questions about this Privacy Policy, your order information, your class booking, your customer account, or privacy rights available to you, please contact Eat Well ABQ.

Eat Well ABQ · 9927 Silverton Dr NW, Albuquerque, NM 87114, US · https://eatwellabq.com